4 Results In Advance Strategies
In a previous post, I promised to discuss the vital topic of promotions re: your new micro web business.
This area is probably the most neglected aspect of most people’s micro web businesses. A lot of people seem to think that just having a cool website is enough. It’s not.
Hobopoet is the perfect example. Why does Hobopoet get almost no traffic, but my English teaching site gets tons of traffic? The main difference is promotion. I promote my English site like crazy. I have never done any kind of promotion for Hobopoet… and so it toils away in obscurity (sniff… 😉
So, once you have a simple blog website… and a product/service that ads real value and eases the pain or frustration of a group of people… how do you get people to your site and how do you get them to try your wonderful solution to their problem?
Here are some strategies:
1. Social Media
Advantages: Free Disadvantages: Slow and Tricky
The cheapest way to promote your web business is through social media, especially Facebook. I recommend a triangle of sites: Your Blog/Site, Facebook, and Twitter.
With Facebook, first signup for a personal account. Then create a business Fan Page. Fan Pages have no limit to the number of friends (“fans”) they can have.
The tricky part of social media is how to use it. Here’s a very important suggestion: NEVER sell anything on your social media sites. Perry Belcher gives great advice when he says, “Think of Facebook as a barbecue party, not a sales pitch”. Facebook is basically an online scrapbook. So… add photos to your page (trickle them in one by one… only one a day). Make little videos for your Facebook page in which you discuss your daily life. Be friendly and fun, just as you would at a barbecue party at your home. Facebook is about showing people that you are a real person, not some kind of business automaton.
As for Twitter, think of it as a cocktail party (another Perry Belcher suggestion). Your goal at Twitter is to provide little charming, interesting, or useful nuggets… with links to something more in-depth. Again, absolutely NO SELLING. Just link to cool articles, or funny videos, or your Facebook photos.
So, how does all this help your micro web business? Well…. sometimes you will write a really cool and useful article on your blog/site… and you will link to it from Facebook and Twitter. Below this article, you will have an email signup form, so if people like the article they can signup to receive more great information from you You can do the same thing with videos.
2. Results In Advance Videos
The central strategy in all my promotions is what Frank Kern calls “Results In Advance”. To my mind, this is the most honest and open way to promote your website (and also the most powerful).
In a Results In Advance promotion, you do just what that suggests… you deliver some of your best content & solutions for free. You give it away. For example, on my Effortless English site, I constantly give away great audio and video lessons, and also motivational videos and articles.
You must have an abundance mentality to do this.
Why is this effective? Well, you don’t need to do a lot of selling or BS. You just say, here’s a great solution to your problem that I’m going to give you for free. Enjoy it! Later, you give them another great solution to their problem, for free. Because you are doing something valuable, you gain people’s trust and gratitude– by being a great person who is helping them.
One easy way to do this is to make a series of FAQ videos. In each video, you answer one of the frequently asked questions about their problem and you give a short and easy solution.
Then you offer your full and complete package with even more great solutions… and many people are happy to buy it because they already know you and trust you.
You didn’t trick them into trust… you earned it by giving them Results In Advance!
Google adwords sucks… let me say that up front. Google has complete and utter contempt for their advertisers… so you must be careful when starting an adwords campaign.
That said, this is also the fastest and easiest way to get traffic to your site. Before you start a campaign, read lots of books about Adwords.
And then… VERY IMPORTANT… start with a TINY daily budget. I recommend $1 a day.
Send people from your ad to a page where they can sign up for your free video or email course (your Results In Advance course).
Then wait a while and see– are you making more from sales than you are spending on adwords? If yes, increase your daily budget to $2 a day. If no, adjust your ads, adjust your email signup page.
At $2 a day you wait again, until you are sure you are making more from sales than you are spending. Then you increase your daily budget to $3 day.
You get the idea. Increase your daily budget slowly and gradually… and NEVER lose money on adwords. If you start losing money, immediately pause all ads…. change your ads or email signup page or results in advance campaign… drop your budget low again… and start again.
4. Learn From The Masters
Keith Cunningham says, “Your business will never grow faster than your learning”. If you want financial freedom, you must learn. I recommend that you study the best. You can do this for free. On Twitter, follow people like Frank Kern, John Reece, Brendon Burchard, Tony Robbins, and Perry Belcher. Notice how they are using Twitter for their business. Watch their Results In Advance videos. Read their Results In Advance reports. You’ll learn a lot just from their great free content (without ever buying anything from them). Also, get on their email lists… and again notice how they promote their own businesses with Results In Advance campaigns.
By using these strategies, you can build a successful micro web business. And when you combine that with a simple life with reduced expenses… you will very quickly attain financial freedom.
The above is the exact approach I will take with my good friend Todd’s web business. By living in Thailand (especially small town Thailand), he has already massively reduced his living expenses (but still enjoying an amazing quality of life).
Next, he will start blogging and making videos to chronicle his progress as he builds his bungalows. We’ll get him on Facebook and Twitter too… to start building an audience.
When I get to Thailand in December, he and I will then make a product that is valuable and which solves some kind of pain (related to Thai language, or traveling in Thailand,…).
Then we’ll follow the above strategies– and give away some of his best content.
Finally we’ll sell his full package of great solutions to very happy and eager people.
And through this process, Todd will gain financial freedom… and the ability to live and travel as he wants, whenever he wants.
He’ll do it by living his dream and by contributing to people and helping them with a painful or frustrating problem.
You can do this too!